Schwindlers Tonic (Art Institute)
1th Februery, 2015
Schwindlers tonic is an alcoholic beverage company that is positioned to compete derectly with the brand MD 20/20. Design based of of the old snake oil saleman motif.
Project was assigned to be specifically a liquid package design of some sorts, that came in a multiple piece system.
I decided to make a brand of alcoholic beverage to compete with the brand MD 20/20, this design is meant to mimic the snake oil salesman era.
The result was a clean but old timey feel that is geared toward the middle to lower-middle income range "hipster" generation.