Dose Coffee and Tea

Branding and Stationery

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Project Details

Client: (art institute)

Date: march, 2016

Since 2009, dose. has provided Nashville with exceptional coffee, tea, and fresh baked goods. In addition to our specialty products, we serve a breakfast and lunch menu consisting of made-in-house sandwiches and salads.

Our coffee menu is comprised of regular selections from Counter Culture Coffee as well as a By-the-Cup menu featuring coffee roasters from around the US. Past "Featured Roasters" include Intelligentsia Coffee, Ritual Coffee Roasters, Verve Coffee Roasters, PT's Coffee Roasting Company, Ceremony Coffee Roasters, and Madcap Coffee Company, among others.

1. Problem

Project for corperate ID class. This project focused on developing a brand for a company and the various aspects.

2. Design

After doing research into the customer base , the decided angle to persue was in the modern and minimalist direction.

3. Result

The resulting brand and stationery system createdwith heavy influence from the Bauhaus art movement in Europe.